In the field of user experience (UX), the book written by Steve Krug is considered a classic. It is not too long, following his own principles of brevity and clarity in content presentation. I am reading this, because I experience UX discussions at work (comparis.ch) quite often.
Krug starts with a chapter on how people actually perceive and work with web pages. Instead of carefully reading and deliberately choosing the right option, people behave completely different.
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